It may come as a surprise, but when it comes to doing business, it’s not the goods or services that matter most: it’s the human interaction. In our core, we are all emotional beings and when it comes to B2B sales, it’s often the emotional and social factors that influence a decision. This is why the role of B2B telemarketers is so critical and the unique skill set they possess can make or break a business.
What makes B2B telemarketing effective is that it targets the human interaction which lies at the heart of every successful business. In fact, the majority of B2B sales are closed only after at least one face-to-face meeting which only means that the initial step – the first 'phone call – is of the essence.
The goal of a successful telemarketer is to gain an understanding of the buyer’s needs and situation and find out how these fit together with the goods and services their company offers. An effective telemarketer needs to master the art of conversation and turn the initial 'phone call into the beginning of a positive relationship. High interpersonal skills are critical as they’re needed to quickly convey a sense of warmth and trustworthiness; and as most B2B conversations are done over the 'phone, the telemarketer can only rely on their tone and inflection rather than facial expressions or body language.
What makes B2B telemarketing so crucial is that telemarketers know how to strike a tone that is neither too aggressive or overly apologetic, and come across as confident and self-assured. They can balance the need of the buyer with the needs of their own company, and allow the prospect time to process the information, all while asking open-ended questions to encourage the flow of information.
In a nutshell, B2B telemarketers allow companies to capitalise on the human interaction which is key to every successful business. The ability to empathise, a high level of interpersonal and sales skills, and knowing when to ask and when to listen are at the core of successful B2B telemarketing and can turn every 'phone call into a successful outcome.
There are many reasons why companies outsource their Telemarketing. We spoke with some of our clients to better understand the why.
For businesses that need the chance to make potential leads by prospecting over the 'phone, it's frequently a huge depletion on human, financial and physical resources - both time and money that a lot of companies don't have. Besides, inexperienced telemarketers could harm your reputation and your unwavering quality. By outsourcing your lead generation, you can benefit from the best in skilful industry professionals utilising confirmed procedures obtained from results-driven environments, with modern innovation, top quality target information and all at an impressive investment to revenue ratio.
Outsourcing telemarketing services can benefit your business and enlarge your current client connections. A pioneer in outsourcing can encounter all your telemarketing needs. We can increase your revenue by proficiently closing sales through our skilled inbound or outbound telemarketing services and by generating sales force leads. Our varied range of offshore telemarketing services comprises inbound sales, sales appointment setting, consumer services, outbound inquiry, telemarketing sales and outbound lead generation.
So what are the Benefits of Outsourcing Telemarketing Services?
Outsourcing is a lot more economical and cost effective than you might think. Rather than appointing, training and employing your own salespeople or call centre agents, outsourcing could be the answer.
Outsourcing telemarketing can be a beneficial decision for many businesses. As leading professionals in telemarketing with a global status for excellence, we are keen to give you a perfect insight into how you can increase your revenue from our services.
Cost is one of the main motives for a lot of businesses, and by outsourcing telemarketing, you can inaugurate a budget and have a clear description of the costs of procedures and processes. This permits you to have a clear framework of your outgoings and the quantity of revenue produced by such services.
Experienced and Skilled Employees
Small and large businesses appoint outsourcing telemarketing or other business process outsourcing services as a means of getting access to the best sales and customer service skills in the world.
Companies benefit a lot from the experience and expertise that a telemarketing company can offer. They are well-trained in operating telemarketing campaigns, customer service or lead generation programs of businesses across different industries.
Many successful business holders have also highlighted flexibility as a very significant factor that urges them to outsource to a telemarketing company. Outsourcing allows them to turn their sales lead generation activities on and off quickly. It also enables companies to plan campaigns properly with a professional telemarketing company who have the skill sets to deliver cost effective, successful campaigns.
The level of telemarketing can be accustomed speedily to suit your needs, helps you achieve the cyclical changes in demand and a specialist telemarketing company should be proficient to quickly bring the desired results.
Many other fast-growing industries and businesses are also able to evade the dangers and cost of hiring and releasing employees. Outsourcing telemarketing businesses and call centres allow them to act efficiently in challenging activities or short-term market prospects.
Speed of Response
Telemarketing companies can also arrange for an excellent solution to your immediate need for a skilled and fully working team; you just have to contact an outsourcing team. This eradicates the daunting aspect of consuming money on a new office and equipment and overpriced responsibilities of employing new people.
Appointing the best professionals who specialise in telemarketing, customer service or data entry can actually do wonders for your business. You will be working with trained sales professionals who will guide you every step of the way, calculate authentic results of your campaign and relate them to your aimed goals.
On this page you will find all of our informative mini-articles written by our expert telemarketers and other members of our team.