Events are a very important part of the business world whether they are for charity, to give demonstrations of your products or services or just to get to know your target market on a more personal level. Whatever the goal, they are a great way to gain exposure for your business. It takes a lot of time and effort to organise an event and it is really disheartening when you do not get the turnout you were hoping for.
When advertising these events people often use platforms such as social media, email and blogs to publicise the event, but telemarketing is often overlooked. Despite the stigma surrounding telemarketing, it's proven to be an effective method when it comes to increasing event attendance, also the stigma is typically surrounding business-to-consumer contact rather than business-to-business.
How Does Telemarketing Work with Event Organisation?
Telemarketing will work slightly differently than other methods of advertising your events, as it gives more opportunity to get your point across in a more personal and connected way. Sending out emails regarding your events is fine, however, these emails are often impersonal and designed with a mass audience in mind rather than the individual person. With telemarketing you are able to speak straight to your target audience, so you are communicating directly with them.
Quality data is the key to any telemarketing venture. With the right information, you can make every phone call different from the last, building trust and a relationship with your target audience. This is an effective way to increase your event attendance for current events and events in the future. Quality data means that you are communicating with businesses who have an interest in the nature of your upcoming event and will enjoy speaking with you. Of course, just as with many forms of advertising such as email marketing you will need to source accurate, regulation compliant data in order to make the campaigns effective and maintain a trustworthy connection with your target audience.
Telemarketing campaigns, however effective, can be an extremely exhausting method on both time and workforce. You may not have the time to source reliable data, and then organise and execute the campaigns yourself or you may not have the expertise needed to create effective campaigns. Potentially everyone is so busy organising the event that you do not have enough staff on hand to man the phones. This is where outsourcing comes into play.
What are the Benefits of Using an Outsourced Telemarketing Business For Events?
If you outsource to a telemarketing company, you will have a lot more time to put into organising your event as you will no longer have the labour burden of promotion. With more time to organise you can make the event as good as it can be pulling out all the stops. On the day of the event, you and your team will have created an occasion that will demonstrate your products and services in high detail or will promote donation to charities. interest. Whilst you have been planning the event, the outsourced company will have been working tirelessly to increase your audience. With more attendees and a more interesting and engaging event, you are more than likely to increase your sales on the day as well as gain more exposure that could positively impacting future sales. If you are working with the right company, you will be getting cost-effective services that will lead to more sales and an increase in your ROI.
In short, someone else will do the hard work for you, and as a result, your sales and ROI will be boosted.
With software development being the forefront of the digital industry, many will question whether telemarketing is an effective method for marketing their software products. However, telemarketing can be a very successful method when it comes to software, due to the variety of software purposes, functions and their value in different sectors, which gives different pieces of software multiple, unique selling points.
In the software industry, there are so many different software packages for a variety of uses. Whether it's for public use, for use in healthcare, for the education sector, marketing sector or more, telemarketing can be just the thing your company needs for generating leads and appointments that will increase the sales of your software packages.
Why can Telemarketing be More Effective Than Other Marketing Methods?
As you probably know, different companies use many methods of marketing to generate leads. There's email marketing, content marketing, advertisements on TV, radio, online, print and more. Many companies often disregard telemarketing for their marketing mix as it can be very time-consuming and depending on experience and knowledge can yield mixed results. However, telemarketing campaigns, if organised, managed and carried out correctly can be the perfect tool for generating high-quality leads and appointments and growing your business.
The reason that telemarketing can be superior to a lot of marketing methods is the direct contact. When you are sending out email campaigns or paying for advertisement space, you are relying on the clients to come to you, this is known as reactive marketing. But with telemarketing, you are actively engaging with prospective clients. So in short, rather than weeks of creating and sending email campaigns and waiting for replies that may never come, you pick up the phone and call them. Near-instant communication with the prospect. This also gives you the opportunity to hear the wants and needs of the client and state your case clearly, whilst building a strong working relationship with the business.
How Does This Work for Software Developers?
Relating back to what was said at the start of this article, software doesn't pertain to a single industry or market. Software packages are created for a multitude of uses in a wide variety of industries. Think of Microsoft Office as an example. I can bet that every school or nearly every school in the UK have Microsoft Office applications such as Word, Publisher, PowerPoint and Excel on their systems. It's the perfect tool for planning lessons, creating lessons, taking down notes and completing assignments and homework.
However, schools aren't the only organisations that make use of this software. Many businesses use PowerPoint for meetings, Excel for finance and data, publisher for flyer and leaflet creation and more. So even though software development is part of the digital industry, telemarketing can be the best method for engaging with your software package's target market.
Why is Outsourcing the Best Option?
Now you may be thinking 'To create an effective campaign, I would need to dedicate a large amount of time and resources. How do I manage that while trying to keep the cost down, and trying to close business?'. The answer is you don't. By outsourcing your telemarketing lead and appointment generation you are receiving all of the benefits of a telemarketing campaign, without the hassle.
At Inspired, we offer low-cost, high yield B2B lead and appointment generation services. We handle the full generation process, leaving you and your teams to do what you do best, close business!
Our services include:
We pride ourselves in being one of the most experienced and skilled telemarketing companies in the UK. We have had the pleasure of working with software companies in the health and residential care industries, with excellent results.
Call us today to find out more about our telemarketing services can increase your sales and grow your business.
We work with several organisations who supply services to the NHS, Primary Trusts and Care Homes in the UK. Whether it's an IT offering or you supply specialist beds, we can use our telemarketing team to get you into the facility by generating leads and appointments.
What Are The Benefits Of Telemarketing?
Telemarketing has the edge on other marketing methods such as email for a number of reasons. The first one being that it’s more personal. If you want to build a relationship with your clients, sending emails backwards and forwards can be a difficult way of going about it, calling them is a much more in-depth experience for both you and the client as you are able to hear the wants and needs of the client whilst getting your point across a lot easier.
Another reason which is the big one really, depending on your approach you can get in direct contact with the person you want to speak to. In some situations, it can take well over a week or two of sending emails out, to organise a phone call or a sit down with the client. With telemarketing, you’re already at that point without the week’s worth of emails beforehand making it a very time-efficient method.
How Does This Work In My Industry?
In the healthcare industry many hospitals, clinics, care homes etc. have to keep their stock of medical supplies and consumables up to a reasonable level and also have spares in case of emergencies. Rather than waiting for these organisations to contact your business, you can create a telemarketing campaign and contact them and show them why you are the best and clear choice to acquire their supplies from. Whether you supply specialty beds, consumables or software packages there is a strong argument to say that using telemarketing to engage with potential buyers can win you strong, sustained, new business. We know this, because of our experience in this sector working with a plethora of suppliers across many disciplines.
Why Is It A Good Idea To Outsource Telemarketing?
With all this in mind you may be saying to yourself “Yeah, that sounds great. But where am I going to find the time to create and manage the campaign whilst still carrying out the day-to-day running of the business and trying to close sales?” and the answer is, you don’t. By outsourcing your lead generation activities to telemarketing specialists, you receive all the benefits of a successful campaign, but without all the work. Meaning you have an effective way of generating leads without having to dedicate time and resources to creating and running a campaign.
Inspired B2B Marketing & How We Can Grow Your Business With B2B Telemarketing Services.
At Inspired B2B Marketing, we make it our mission to improve your business performance and provide a successful campaign each and every time. We offer a range of services including lead generation, appointment setting using email marketing in conjunction with telemarketing, data cleansing, and customer feedback campaigns. Our strategic approach encompasses planning, delivery and analysis, focusing not only on the generation of opportunities but by working with you, as part of your organisation to achieve the desired results.
On first thought people wouldn't really notice the correlation between telemarketing and agriculture. However, agricultural businesses can really benefit and thrive from business to business telemarketing.
How Does B2B Telemarketing Work?
The reason that telemarketing is such a major part of the business world is that it offers a unique chance to create strong relationships with your clients, whilst generating business leads. When you’re establishing a good reputation and taking the time to get to know your prospects and what hear what they have to say, you’re more likely to turn them into clients and even increase the chance that they’ll be a returning customer too.
Telemarketing is often ignored by companies in favour of other methods. Advertisement is a method that can be effective if done correctly, but is a type of reactive marketing, meaning you have to wait for the clients to come to you. Telemarketing is a form of proactive marketing where there’s no waiting around, instead, you make the first move.
What many businesses don’t realise is that it’s often not the goods and services that influence the client’s final decision, it’s the interaction. Clients are more likely to buy from a business that has been friendly, helpful and who they have got to know over that past week or so, rather than someone who pushes for the sale on the first interaction. This is what influences many people’s decision as they feel that the business has taken the time to get to know them personally and have had their experience tailored to suit their requirements.
How Does This Work In The Agricultural Industry?
Carrying out marketing campaigns for businesses in the agricultural industry can prove tricky with some methods. For example, emails and texts won't be very effective when it comes to marketing in that industry. Telemarketing will be a much more effective method because when it comes to business, a lot of deals, meetings and appointments are set up over the 'phone.
Telemarketing can be used to generate more business leads and sales for farms, agricultural resource suppliers and manufacturers of agricultural resources and vehicles. Examples of how it could work include:
However, not all businesses will have the time, staff or even the expertise that is needed to make their campaign effective.
That's where we come in.
Inspired B2B Marketing & How We Can Grow your Business With B2B Telemarketing.
At Inspired B2B Marketing we make it our mission to improve your business performance and provide a successful campaign each and every time. We offer a range of services including lead generation, appointment setting using email marketing in conjunction with telemarketing, data cleansing, and customer feed back campaigns. Our strategic approach encompasses planning, delivery and analysis, focusing not only on generation of opportunities but by working with you, as part of your organisation to achieve the desired results.
On this page you will find all of our informative mini-articles written by our expert telemarketers and other members of our team.