Appointment Setting Case Study
Take a look at how Inspired helped ClinicalSkills.net go from a fledgling company to reach critical mass and grow their eLearning portal to be one of the most used in the NHS.
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ClinicalSkills.net came to us over 3 years ago as a fledgeling company. At that point, they had a small number of clients but were looking to get to critical mass within a specific timed period.
Their marketing strategy needed a full reform in terms of targeting, so we had to guide them through the entire process. We agreed on a pilot telemarketing project to assess their suitability within the highly competitive healthcare market.
Owing to the huge success that we enjoyed during the initial pilot campaign, securing appointments with Universities and NHS Trusts, we upscaled the campaign to represent ClinicalSkills.net 2 days per week purely within the Care Home sector to build this sector up.
Our monthly target in this sector at the time was 6 appointments which we were comfortably achieving.
During our relationship with ClinicalSkills.net, we have exceeded the target consistently, month after month. We are now on a constant rolling programme helping this now very successful business to become a serious player in the provision of eLearning portals within the Care and Medical sectors.
After running an appointment setting campaign for ClinicalSkill.net for two days a week over several months, they now has:
Over 120 NHS trusts using their portal
Over 70% of the Medical Teaching Universities and Hospitals on board
An increasing number of Care Homes joining the portal