B2B Lead Generation

Our lead generation campaigns are designed to generate the highest quality leads with your ideal prospects through strategic telemarketing activities.

Female telemarketing executive on the phone generating leads.

Want to start planning your lead generation campaign?
Speak to a member of our team on
01329 277558 or fill out our Request a Quote form!

Lead Quality Vs. Lead Quantity

When it comes to the generation of leads, many agencies focus on generating as many 'leads' as possible without any regard for quality - which leaves you with unqualified leads that aren't likely to convert.

​At Inspired, we know that the key to successful business development, is in the quality of your opportunities, not just the quantity. That's why every lead that we generate, is matched against your specific qualification criteria to ensure that every lead you get is quality a lead.

Now you might be thinking "Surely a core focus on lead quality isn't THAT rare?" - but take a look at these statistics which show why our approach on quality and persistence is so important...


of business don't verify lead quality before passing it to their sales team!


of businesses report struggling with lead generation!


of marketers say generating quality leads is their biggest challenge!

Our Campaign Approach

Flexible telemarketing campaign targeting various sectors.


Want to target various sectors or change targets mid-campaign? No problem, our telemarking campaigns are completely flexible - you can also ramp up or decrease the activity to suit your needs.

Woman on a computer looking at lead generation campaign results in a CRM.

Full Campaign

We give you complete, 24/7 access to your campaign via our CRM system. Take a look at call outcomes, call notes, and follow-up actions to see how your campaign is performing.

Team of three telemarketing agents working on a lead generation campaign

Multiple Trained

On every campaign we run, we train at least 3 agents. One will be your main dialler, the second is a backup to cover sickness/holiday leave, and the third is in case you feel the other two aren't the right fit!

A pipeline of qualified sales leads and opportunities.


We don't just hand you immediate opportunities, our teams build a pipeline of leads that can be gradually nurtured towards conversion.

A seamless integration between two companies for telemarketing


Our goal when partnering with you is to create a seamless integration between our team and your sales teams - acting as an extension of your business, rather than an external team.

Smart pricing structure for telemarketing lead generation campaigns.

Smart Pricing

Our daily rate covers absolutely everything including dialling time, software costs, data acquisition and more. Everything is included in one price so there are no nasty surprises!

Client Lead Generation Projects

Telemarketing lead generation campaign for mortgage advisors.

Mortgage Advisors

Lead Generation

Telemarketing lead generation campaign for an electrical engineering firm.

Lead Generation

Electrical Engineering Company

A lead generation campaign that Inspired B2B Marketing ran for KaVo Dental.

KaVo Dental

Lead Generation

KaVo Dental is one of the world's leading manufacturers of advanced dental equipment. The issue that they were facing, was the rising costs of their internal telemarketing and the poor results that they were seeing.

They came to us for a lead generation campaign targeting private dental clinics, after they had been focused on public and NHS dental services, to generate qualified leads that their internal sales team would then convert.


View more of our telemarketing campaign case studies!

Ready to plan your lead generation campaign? Get in touch! 


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