When it comes to signing new business, it’s often the human interaction that can make or break a deal. Word of mouth marketing and relying on referrals are great ways to attract new clients but they can often produce fluctuating results. What’s more, when it comes to accounting, most business owners would research accountancy firms before even making the decision to call.
Contrary to what you may believe, telemarketing is still one of the most effective ways to attract new clients. Moreover, its approach enables you to slowly and steadily build a client list, resulting at a constant growth at a comfortable rate; and sustainable growth is undoubtedly the key to any business’ success, regardless the niche.
So, how can telemarketing help your accounting firm succeed? Good telemarketers are typically great listeners with a genuine interest in people. By cold-calling, they can not only convert prospective clients but also find you high-quality leads, leading to staggering return on investment (ROI). High ROI isn’t the only advantage telemarketing has for accountants: it’s also a fantastic way to build your prospect email list.
Generating high-quality leads and converting them into clients depends on developing the appropriate strategy and finding the right people for the job. When it comes to telemarketing, preparation is key: you should be clear about what makes your accountancy practice different and what criteria your target clients need to satisfy, so the telemarketer can convey this during the call. With the appropriate preparation and clear goal in mind, telemarketing can help you achieve sustainable growth at a comfortable rate and pave your accounting firm’s way to success.
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